DIGITAL TOURISM BUSINESS

Digital Tourism Business

DURATION

4 Years

ATTENDANCE

Hybrid

DEGREE

Undergraduate

ACADEMIC TITLE

S.Bns

Overview

Prepare your career in digital tech-based business! You will gain expertise in developing and managing digital technology business in the hospitality and tourism sector while embracing Smart Tourism through AI, Big Data, and Data Science to prepare yourself as a digital business graduate who will work in national and international companies.

Career Path :

  • Entrepreneur (Startup founder/ Co Founder, CEO)
  • Digital Marketing Specialist
  • Business Intelligence Analyst
  • Human-centered Designer in Hospitality and Tourism
  • E-commerce Manager
  • Data Science Analyst in Hospitality and Tourism
  • Marketing Analyst in Hospitality and Tourism
  • Digital Business Researcher, Digital Market Researcher

    • Why study Digital Tourism Business at IPTI?

      1. Internationally focused Digital Business program specializing in tourism and hospitality.
      2. Learn from expert academics and experienced industry professionals.
      3. Expand your network with top industry leaders globally and locally.
      4. Gain in-depth knowledge across all aspects of digital business to enhance your expertise

    Programs Vision

    To become a leading study program in Indonesia to produce professional and competitive personnel at the international level in the field of Digital Business that focuses on tourism and hospitality.

    Programs Mission

  • Carrying out the Tridharma of Higher Education activities, namely education, research, and community service to produce professional hospitality and tourism personnel.
  • Implementing learning activities in the field of business digitalization, especially in the tourism aspect that is able to compete with the needs of both global and international industries.
  • Implementing effective and efficient higher education management, as well as developing a network of cooperation with the sustainable hospitality and tourism industry.

    • Programs Goals

  • Producing graduates who are able to understand and create various digital business artifacts both theoretically and implementatively.
  • Producing graduates who are able to develop tourism businesses by utilizing developments in information and communication technology (ICT) and presenting them in digitalization activities for tourism and hospitality.
  • Producing graduates who are able to build networks in institutions, organizations, companies, associations and other communities based on tourism and digital business development with international standards.
  • Producing graduates who have high innovation and creativity capabilities in creating digital applications.

    • CURRICULUM

    FIRST YEAR

    First Semester
    Course Credits
    Religion 2
    Pancasila 2
    Citizenship 2
    English for Business 3
    Introduction to Management and Business 3
    Bahasa Indonesia 2
    Introduction to Economics 3
    Accounting for Decision Making 3
    Second Semester
    Course Credits
    Introduction to Information Technology for Smart Tourism 2
    Programming Algorithms 3
    Accounting Information System 3
    Entrepreneurship and Innovation 3
    Business Statistics 3
    Database Design and Programming with SQL 3
    Design Thinking 3

    SECOND YEAR

    Third Semester
    Course Credits
    CRM and Big data 3
    IPTI Ethics 2
    Web Programming 3
    Decision Making & Problem Solving 3
    UI-UX Design 3
    Introduction to Artificial Intelligence 3
    Mobile Programming 3
    Fourth Semester
    Course Credits
    Cloud Computing 3
    Data Analytics Programming 3
    Data Visualization 3
    Consumer Behavior Analysis 3
    Managing Digital Organization 3
    Business Intelligence 3
    Digital Marketing 3

    THIRD YEAR

    Fifth Semester
    Course Credits
    Data Science 3
    Digital Transactions and Fintech 3
    Security Mobile Payments & Digital Wallets 3
    Pitching and Negotiation 3
    Capital Fundraising 3
    Social Media Analysis 3
    Sixth Semester
    Course Credits
    Information Technology Research Methodology 3
    Machine Learning 3
    Blockchain Basic Application 3
    Strategic Management 3
    Business Digital Professional Ethics 3
    Artificial Intelligence & IoT for Tourism and Hospitality 3
    Tourism Governance 3

    FOURTH YEAR

    Seventh Semester
    Course Credits
    Industrial Internship 3
    Business Valuation 3
    Cross-Cultural Management 3
    Capita Selecta Tourism Business Digital 3
    E-Commerce 3
    Start-up Business Digital 3
    Eighth Semester
    Course Credits
    Final Project 6