TOURISM

Tourism

DURATION

4 Years

ATTENDANCE

Hybrid

DEGREE

Undergraduate

ACADEMIC TITLE

S.Par

Overview

Explore the world through tourism. Learn about diverse cultures, digital marketing in tourism, and tourism event design while gaining expertise in ecotourism and sustainable tourism. This program equips you to plan international-scale destinations that integrate environmental, economic, social, and cultural sustainability under global standards.

Career Path :

  • Tourism Brand Entrepreneur
  • Event Planner & Organizer
  • Brand Tourism Manager
  • Tourism Destination Planner
  • Tourism Attraction Manager
  • Tourism Business Development Consultant
  • Travel Consultant
  • Tourism Researcher

    • Why study Tourism at IPTI?

      1. Provides immersive learning through diverse cultures and destination marketing projects.
      2. Gain expertise in designing tourism events and planning sustainable, international-scale destinations
      3. Study under international standards with grounded local values into tourism management
      4. Gain insights from leading academics and experienced industry practitioners.

    Programs Vision

    To become an international standard study program in the field of digital brand tourism and have superior competitiveness and support sustainable community development.

    Programs Mission

  • Implementing learning management for the Tourism study program (S1) by following a dynamic curriculum
  • Organizing the Tridharma of Higher Education activities, namely education, research, and community service
  • Organizing learning activities in the field of tourism, especially in brand tourism

    • Programs Goals

  • Producing graduates who are able to have a professional attitude, independent and think logically according to theoretical rules
  • Producing graduates who are able to build tourism brands through a comprehensive and holistic planning, development, management approach based on scientific studies.
  • Producing graduates who are able to build tourism brands by implementing environmentally friendly technological innovations and sustainable tourism
  • Producing graduates who have an entrepreneurial spirit and are able to analyze policy aspects for sustainable tourism destinations.

    • CURRICULUM

    FIRST YEAR

    First Semester
    Course Credits
    Introduction of tourism 2
    Current Issues and Trends in the tourism & Business World 3
    International Tourism Studies 2
    Indonesian Destination: Culture and Geography 2
    Sustainable tourism and hospitality Culture 3
    IPTI Ethics 2
    Business Communication and Protocol 3
    Managing Organizations in Tourism and Events 3
    Second Semester
    Course Credits
    Civic 2
    Strategic Management in Hospitality and Tourism 3
    Tourism Policy and Planning 2
    Sustainable Design in Tourism 3
    Brand Management and Communication in Tourism Business 3
    Information Technology in Tourism and Service Industry 4
    Environmental Management in Tourism Industry 2

    SECOND YEAR

    Third Semester
    Course Credits
    Pancasila 2
    Social Media and Digital Marketing in Tourism 4
    Tourism Marketing 4
    Corporate Social Responsibility and Sustainable Management 3
    Financial and Accounting Management in Tourism 3
    Business Development and Branding 4
    Fourth Semester
    Course Credits
    MICE Management I 4
    Religion 2
    Business Events: Concepts, Issues and Trends 4
    Revenue Optimization in a Digital World 3
    Tourism Technology and Facilities Design & Management 4
    Customer Relationship Management in Digital Age 3

    THIRD YEAR

    Fifth Semester
    Course Credits
    English Communication for Tourism and Hospitality Management 3
    MICE Management II 4
    Event Experience Management 4
    Brand Identity and Positioning 3
    Design Strategy and Thinking 3
    Visual and Design Communication 4
    Sixth Semester
    Course Credits
    Intership 20

    FOURTH YEAR

    Seventh Semester
    Course Credits
    Method of Research & Thesis 3
    Bahasa Indonesia 2
    Project Management in Tourism 4
    Entrepreneurship and Innovation 4
    Tourism Experience Design and Management 3
    Eighth Semester
    Course Credits
    Final Project 8