PUBLIC RELATION TOURISM

Public Relation Hospitality and Tourism

DURATION

4 Years

ATTENDANCE

Hybrid

DEGREE

Undergraduate

ACADEMIC TITLE

S.Ikom

Overview

Master the art of communication by building and maintaining a positive image reputation of a product, individual, organization, and companies. You will learn how to put a theory into practice. PR Hospitality & Tourism produce a competence in media handling & production, corporate communications, media production, and digital marketing in hospitality & tourism sectors.

Career Path :

  • Public Relations Consultant
  • Corporate Communications Officer
  • Media Relations Manager
  • Public Relations Officer
  • Stakeholder Relations Officer

    • Why study PR Hospitality and Tourism at IPTI?

      1. Study the fundamentals of PR, hospitality, and tourism with an internationally recognized curriculum.
      2. Enhance public speaking skills in English-based learning environment.
      3. Learn from expert academics and seasoned industry professionals
      4. Build a global and local network with top industry leaders

    Programs Vision

    To become a study program that has superior competitiveness, international standards and sustainability in Public Relations Education in the field of Tourism and Hospitality.

    Programs Mission

  • Implementing learning management for the Public Relations study program (S1) based on KKNI
  • Organizing the Tridharma of Higher Education activities, namely education, research, and community service
  • Organizing learning activities in the field of public relations, especially in the tourism and hospitality aspects according to the needs of the global industry

    • Programs Goals

  • Producing graduates who are able to understand the aspects of public relations competency according to theoretical principles so that they are able to think logically, systematically, analytically, and critically in identifying tourism communication problems through activities aimed at building the image and promotion of tourism and hospitality.
  • Producing graduates who are able to manage information technology-based communication, and present it in tourism and hospitality communication activities.
  • Producing graduates who are able to build networks with institutions, organizations, companies, associations and other tourism-based communities with international standards.
  • Producing graduates who have the ability to evaluate, make decisions that support program and organizational goals based on entrepreneurial principles, and master foreign languages

    • CURRICULUM

    FIRST YEAR

    First Semester
    Course Credits
    Religious 2
    Pancasila 2
    Bahasa Indonesia 2
    Introduction to Entrepreneurship 2
    English for Tourism 3
    Introduction to Communication Science 3
    Introduction to Public Relations 3
    Second Semester
    Course Credits
    Tourism and Hospitality Entrepreneurship 3
    Civics 2
    Theory of Communication 3
    Sociology of Tourism Communication 3
    Statistics of Tourism Communication 3
    Tourism Photography 3
    Psychology of Communication 3

    SECOND YEAR

    Third Semester
    Course Credits
    Foreign Language (Mandarin/French/Korean) 3
    IPTI Ethics 2
    Public Relations Writing for Tourism and Hospitality 1 3
    Public Speaking and Protocol 3
    Tourism Marketing Communication 3
    Quantitative Research Method 3
    Public Relations Management for Tourism and Hospitality 3
    Fourth Semester
    Course Credits
    Communication Ethics and Philosophy 3
    Tourism Communication Technology 3
    Public Relations Writing for Tourism and Hospitality 2 3
    Tourism Community Management 3
    Corporate Communication 3
    Qualitative Research Method 3
    Scientific Writing 3
    Stakeholder Management 2

    THIRD YEAR

    Fifth Semester
    Course Credits
    International Public Relations 3
    Investor Relations Management 3
    Marketing Public Relations 3
    Media Relations Management 3
    Tourism and Hospitality Promotion Media Production 3
    Intercultural Communication 3
    Communication for Hospitality Business 2
    Lobbying, Negotiation and Diplomacy Techniques 3
    Sixth Semester
    Course Credits
    Tourism Communication Research 3
    Reputation Management 3
    Destination Branding 3
    Issue and Crisis Management 3
    Archipelago Business Communication 3
    MICE Management (Meeting, Incentive, Convention, Exhibition) 3
    Customer Relationship Management 3
    Public Relations Professional Ethics 2

    FOURTH YEAR

    Seventh Semester
    Course Credits
    Internship in Tourism and Hospitality Public Relations 3
    Brand Destination Project 3
    Capita Selecta Tourism Communication 3
    Digital Public Relations in Tourism and Hospitality 3
    Human Relations 2
    Eighth Semester
    Course Credits
    Final Project 6